Sjoerd Koornstra

Sjoerd Koornstra

Chairman User Group Board

Sjoerd is a former Global Consumer and Market Intelligence Executive at Heineken and Chairman of the Scanmar User Group (SCUG).

Sjoerd has deep expertise in data analytics, behavioral economics, applied neuroscience, consumer research and insights, marketing mix modelling and strategic brand positioning and he will be opening the event at the start of the day.

 

Opening by the chairman of the day